Yes, I’m a rock star but not the one you already know, a geek one. Today, I’ve seen the best TV ad of 2009; Intel TV ad “Sponsors of Tomorrow”.
So, if I rearrange my top companies having best ad campaigns;
Microsoft needs a new agency, seriously.
According to IBM researches in 5 years time one cannot live without cell phone. IBM spends huge amount of money to R&D and their researches are worth to consider. They really pay attention on consumer needs today and the future. However, what if they are pushing producers and consumers according to their wishes !!! Simply, making near future predictions by R&D companies may lead market to that direction. In both, result is the advantage of the R&D company. That’s why, it seems mobility will be more important.
Google announced android challenge a few weeks ago now Sun does same thing. Sun sponsors open source community $1M innovation award. Details will be available on Jan 2008. I haven’t heart anything about IBM’s open source competitions. Have you ? Probably IBM is waiting his opponents.
IBM releases eclipse based Office Software Lotus Symphony for free. Being eclipse based provides everyone to easily build tools on Lotus Symphony. Currently Symphony offers word processing Documents, Spreadsheets and Presentation and user interface of application similarly to Office 2007.
Sun has Openoffice, IBM has Symphony and now it is Apple‘s turn to distribute their office tools for free against to Microsoft. Lets see what will Microsoft do in this war.